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Caterer Manager
Blog · Marketing

4 marketing strategies to make your catering service shine over the holidays

1 min read · November 15, 2023 · By Sylvain Dupont

Holiday meal shared around a table, seen from above

The holiday season is just around the corner! This season brings a golden opportunity to stand out. Here are 4 simple strategies to put in place.

1. Bet on gift cards and discounts

Everyone loves a deal. Offer a promotion that is hard to turn down, for example:

  • **The 12 Days of Christmas**: a new special discount every day.
  • **Gift cards** of $50 to $100 for every $1,000 spent.

2. Add festive treats

Festivities are incomplete without a sweet touch. Offer a dessert platter of the customer’s choice with any booking made before a given date. An incentive this tempting is hard to resist.

3. January is the new December

Why limit yourself to December, which is often overbooked? Suggest to your customers that January and February are perfect for hosting their events and extending the holiday fun. Highlight availability, flexibility and peace of mind.

4. Create a contact form dedicated to the holidays

A special holiday form, highly visible and shared everywhere, lets you follow up on every prospect precisely and interact with them in a personalized way.

We wish you a holiday season full of magic and success!

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