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Caterer Manager
Blog · Delivery

Catering delivery: in-house team or third-party platform?

1 min read · November 20, 2024 · By Sylvain Dupont

White delivery van on the road

Offering delivery can make it easier for customers to reach you and increase your revenue. To succeed, you need to analyze your most popular dishes, choose a suitable delivery method and rely on management tools.

Before organizing delivery, identify the dishes that customers like most and that travel best:

  • **Collect customer feedback**: satisfaction surveys and comments on social media.
  • **Analyze sales**: which dishes are ordered most often? (Caterer Manager shows this data in one click.)
  • **Adapt your dishes**: some keep and travel better than others. Adjust recipes, formats and packaging.

In-house or third-party?

Option 1: delivery platforms (Uber Eats, DoorDash, SkipTheDishes)

Pros: access to a large customer base, less logistics. Cons: high cost that affects profitability, less control over quality, no integration with your management software.

Option 2: an in-house delivery team

Pros: full control over quality, optimized costs in the long run, integration with your platform to manage inventory and requests. Ideal for large orders. Cons: more complex management (schedules, vehicles) and rigorous tracking of every order.

A tool to orchestrate orders and deliveries

By centralizing information, Caterer Manager makes it easier to manage orders, production, schedules and customer feedback:

  • real-time tracking of orders and delivery statuses;
  • production plan;
  • team coordination and route sheets.

Conclusion

In-house or third-party, what matters is adapting your dishes to delivery and ensuring a consistent experience. By centralizing orders and deliveries, you offer quality service while protecting your profitability.

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